Investing to Convert Market Leadership into Accelerated Growth
“Latham is the clear industry leader. Wynnchurch is providing strategic and capital support to the company to accelerate growth and expand into new markets.”– Christopher O’Brien, Managing Partner, Wynnchurch
Founded in 1956, Latham Group (Latham, NASDAQ: SWIM) is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. The Company holds the #1 market position in North America in every product category in which it competes. Latham offers the industry’s broadest portfolio of pools and related products, including in-ground swimming pools, pool liners and pool covers.
In 2020, Latham sold to over 6,000 dealers; Latham also entered into a new and exclusive long-term strategic partnership with the nation’s largest franchised dealer network. Latham supports its dealer network with business development tools, co-branded marketing programs and in-house training, as well as a coast-to-coast operations platform consisting of over 2,000 employees across over 30 facilities.
A Market Leader With a Strong Value Proposition
In Latham, we saw an opportunity to acquire a market leader with a long history of product innovation that was poised to outgrow the market through its fiberglass pools and automatic safety covers. With the superior value proposition it offered distribution partners, we believed Latham was well positioned to benefit from a rebound in pool starts tied to the continued recovery of the North American housing market.
Helping Management Realize Exciting Potential
Wynnchurch is working with Latham to leverage product innovation and a superior value proposition to expand upon its leading position in residential swimming pools in North America.
Partnering With Management to Build Upon a Leading Position
We are working with the company’s executive management to take advantage of attractive growth opportunities in Latham’s core markets. The strategy combines organic growth initiatives to capture market share and add-on investments to expand the product portfolio.