Premier Franchise Management

Partnering with a leading franchisor 
to drive growth

Premier Franchise Management (“Premier”) is the largest U.S. residential pool-build and pool-service franchisor. Premier utilizes world-class training, a robust lead generation system, partnerships with a network of leading global suppliers, and decades of experience to empower its franchisees to become the best in the pool industry. As a result, Premier’s system wide sales have experienced the highest annual growth in the industry, and Premier franchisees have built more than 80,000 pools since the Premier was founded.


Wynnchurch invested in Premier in August 2021.


Premier represented an opportunity to partner with a founder-led management team to accelerate the growth trajectory of the nation’s largest residential pool-build and pool-service franchisor.


Wynnchurch and management have developed a multi-year plan to invest in franchise development, optimize a global supply chain, execute accretive M&A, and further improve the overall homeowner experience and value proposition.