The Wheel Group Acquires Tuff Stuff Overland
Rosemont, IL – February 9, 2021 – The Wheel Group (“TWG”), a portfolio company of Wynnchurch Capital, L.P. (“Wynnchurch”), announced the acquisition of Tuff Stuff Overland (“Tuff Stuff” or the “Company”). Tuff Stuff is a direct-to-consumer (“DTC”) e‑commerce platform of outdoor accessory products. The Company offers a comprehensive suite of high-quality overland adventure gear at affordable prices, including roof top tents, truck bed racks, awnings, and related accessories.
David Williams, CEO of TWG, said, “Tuff Stuff is an outstanding company with an excellent product portfolio that we believe perfectly complements our existing business. This acquisition will give our combined company the products to help continue our growth in the truck, SUV and car enthusiast markets.”
Monica Bonin, President of Tuff Stuff, said, “The Wheel Group has a long history of innovation with market-leading products and a strong focus on the customer. As Tuff Stuff Overland looked to the future, we specifically chose TWG for their innovation and industry leadership. We have full confidence that TWG will be a dedicated partner to the ongoing success of Tuff Stuff Overland and our Tribe.”
Neel Mayenkar, Managing Director at Wynnchurch, said, “The acquisition of Tuff Stuff will strengthen TWG’s product offering as the TWG management team continues to provide exceptional service to its customers. We are excited to partner with the Tuff Stuff team and look forward to the opportunities that lie ahead.”
About Tuff Stuff Overland:
Based in Santa Ana, California, Tuff Stuff is a direct-to-consumer (“DTC”) e‑commerce platform of outdoor accessory products. Tuff Stuff offers a comprehensive suite of high-quality gear for overland adventures, including roof top tents, truck bed racks, awnings, and related accessories. For more information, please visit: https://www.tuffstuffoverland.com.
About The Wheel Group:
Founded in 1997 and based in Ontario, California, TWG is a leading designer and distributor of branded aftermarket wheels, specialty tires and related accessories serving the truck, SUV, and car markets. The Company sells to over 8,000 active customers including independent installers, national & regional retailers, e‑commerce retailers, and wholesale distributors. For more information, please visit: https://www.thewheelgroup.com.
About Wynnchurch Capital:
Wynnchurch Capital, L.P., headquartered in the Chicago suburb of Rosemont, Illinois, with an office in California and an affiliate in Canada, was founded in 1999, and is a leading middle-market private equity investment firm. Wynnchurch’s strategy is to partner with middle market companies in the United States and Canada that possess the potential for substantial growth and profit improvement. Wynnchurch manages a number of private equity funds with $4.2 billion of committed capital under management and specializes in recapitalizations, growth capital, management buyouts, corporate carve-outs and restructurings. For more information, please visit: https://www.wynnchurch.com.